Optimo

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Desktop Per seat per computer

Web Pageviews per domain, tiered

Social media Own license organic & paid

Merchandise Own license physical products

App Own license mobile apps

Trademark Extension to register a logo

Trial Restricted testing & pitching

Students 80% off until end of studies

Modification Prohibited incl. AI use

Unlicensed use +200% retroactive surcharge

Transferable No non-transferable

Term Perpetual one-time payment

Pricing Model

Desktop is counted per computer, web by unique monthly visitors per domain — expandable from your Optimo account.

Pricing basis: Desktop is licensed per computing device ("Licensed Unit") in the locations named in the order; web is measured per domain by the number of unique monthly visitors. Add users to a Desktop License or raise the web-traffic tier later from the Orders section of your Optimo account.
Who licenses: Every entity working with the font needs its own license. If an agency hires a freelancer or external contractor for a project using an Optimo font, each party must buy a license.
Everyone
Term: One-time purchase; expand users or web traffic later via an upgrade. All sales are final.
Perpetual

Optimo unbundles almost every use into its own license — Desktop and Web are only the start.

Desktop: Install and use on the number of computing devices in the specified locations, for creating print and static digital documents.
Web: @font-face on one or more domains, tiered by unique monthly visitors. Upgrade the license once the threshold is exceeded.
Per domain
Mobile App: Separate license to embed a font in a native mobile application (Android, iOS, Windows Mobile) to style and display text.
ePub: Separate license for embedding fonts in e-books, e-magazines, and e-newspapers.
And more: Social Media, Merchandise, Trademark, Streaming/TV/Cinema, Digital Ads, Campaign, and Server are further separate licenses.
Many licenses

Nearly every distinct use — social, merchandise, video, ads — needs its own license on top of Desktop.

Social media: Displaying the font on social platforms (Facebook, Instagram, etc.), for organic posts or paid ads, needs a Social Media License.
Own license
Merchandise: Displaying the font on physical products (t-shirts, promotional items, packaging, bottles) needs a Merchandise License.
Own license
Video / TV / ads: Streaming, TV, cinema, video ads, digital ad banners, and time-limited campaigns each have their own license (Streaming/TV/Cinema, Digital Ads, Campaign).
Own license
Logo / Trademark: Registering a logo that uses an Optimo font as a trademark needs a Trademark License; a Desktop License must be secured first.
Extension
Modification & prior use: Modifying the font (including via AI) is prohibited. Prior use without a license is charged retroactively plus a surcharge of at least 200%.
+200%

Free trials for testing and pitching, and an 80% student discount — but no negotiated discounts otherwise.

Trial fonts: Trial License with a limited character set (OTF), strictly for testing, evaluation, and pitching in an internal, non-commercial context.
Restricted
Students: 80% off the standard price; install on a personal computer and use until the end of studies. Educational institutions can request a custom Educational License.
80% off
No negotiated discounts: Optimo does not grant discounts to individuals or organisations; instead it offers flat, equitable pricing with lower prices for families, packages, and added styles.

Swiss law, jurisdiction Geneva. License is non-transferable; copyright stays with Optimo.

Bespoke license: Custom and bespoke licensing is available on request via quote.optimo.ch.
Transferability: The license cannot be assigned, transferred, or otherwise disposed of, in whole or in part, without Optimo's prior written consent.
Non-transferable
Copyright: Buying a license grants usage rights only — copyright in the font remains with Optimo Sàrl.
Applicable law: Swiss substantive law; the exclusive place of jurisdiction is the courts of the Canton of Geneva.